Brand system for "Sphere of Influence," an upscale clothier concept based in NYC.
Concept: Founded in New York in 2013, Sphere of Influence is a high-end women's fashion and lifestyle brand. Rooted in architectural silhouettes, quality fabrics and substantial hardware, SOI was born to suit the strong, the forward-thinking, the adventurous.
This brand system was designed to reflect a sense of quiet beauty. By encapsulating the mysterious night sky into an organized geometry, I sought to illustrate the brand's timeless wild.