HELLA FINE

Congrats to friends Tobin, Eddie and Jomaree, the dapper dudes behind Hella Bitters, who were recently featured by Tanqueray for their new campaign, "The Pursuit of a Higher Craft." They've been perfecting their citrus and aromatic varieties for years, but decided to share these babies with their adoring public starting in 2010. You can purchase on their site, West Elm, and Whisk.

Props to my brother Lucas and his business partner Banks Noel, for their beautiful brand design and copywriting work for Hella Bitters.  Check out their new commercial here and lookout for Tobin on Tanqueray billboards throughout NYC!